Collective identity and representing ourselves

Collective identity and representing ourselves

1.

- (who are you?) We are all involved in constructing an image to communicate our identity regardless of what method you use, we have complex ideas about ourselves as there is a difference between the person we are, we want to be and the person we want to be seen as. 

- (I think, therefore I am) Our identity would be based on aspects of our lives which were constructed beyond us such as religion, race, gender, social class etc.

- (the rise of the individual) People begun to define themselves as individuals in the the 20th Century and wanted to express their differences and uniqueness. 

- (from citizen to consumer) Consumer boom began by convincing people that it was no longer enough to buy what you needed to survive, consumer goods were about creating desires and then satisfying them. 

- (branding and lifestyle) Branding is the association of 'personality' with a product, advertisers sell their 'personalities' rather than products so people will choose products that match their own self-image.

2.

 - The Body Shop; a well-known brand that you use mainly for your face and body to look after things like skin and maintain your healthy appearance. 

- Apple; known for producing advanced technology products that are popular globally. 

- Revolution; have now improved their skincare and makeup products and have earned a better position in the market for producing affordable yet very effective, good quality products.

3.

This means that looks are more important than content. I agree with this statement to a certain extent because on a lot of media platforms people try to pursue themselves as a glamorous, good-looking person rather than a kind-hearted, willing to give to others type of person. Same way people choose to purchase certain products due to the brand name and the high social class image that it creates for them rather than quality of the good itself.

4.

5.

My social media platforms do not reflect who I am as a person because I only share the fun and exciting parts of life on social media. There is more to my life than what is conveyed through the pictures I post. Real life struggles, the stress I go through, the process I go through to get a certain position in life aren't shown on my social media. I have deleted pictures in the past because I don't want other people to judge me because of things such as the clothes I wear, but I have now realised that the outside look doesn't always reflect who you are as a person and regardless of what you do, people are always going to have something to say so the thought of judgement doesn't cross my mind as much anymore when it comes to posting things on social media. 

6.

Although it is sort of invasion of your privacy, as long as the database is kept confidential it is actually quite useful as you only get promotions and adverts for the products that best suit you so you don't have to go through uninteresting ad's and something useful may even pop up to your convenience. Something that you are looking for may pop up in an ad and would make it more simple for you.