MIGRAIN: Reading an image

This print advert is featuring 50 cent who is known for being shot 12 times and surviving and also having a rap career. By using someone like this, it would be iconic for young people who the brand would be aiming their products at. 

This print advert has different conventions which foreshadow 50 cent's past. For example, the font changes for each different text which could connote how his life changed at different stages. In the first text he's trying to say tomorrow isn't promised and it's a big message being carried out by him as he has got shot 12 times. 

As well as the brand trying to promote themselves, they are also trying to get a message that society avoids paying attention to across which would make a bigger impact. The message would be more appealing to people when a well known celebrity is saying it whiles promoting a brand. 

In this print advert they have not used much colour which connotes that this brand is aiming their product at mature, serious audience and not kids or teens. The cool colours could represent the dark and dullness in 50 cent's past. And they have also used three different types of fonts which you don't usually tend to see on adverts; this could be a technique the company used to represent the different stages of 50 cent's life - started off as a criminal, began his rap career and now modelling for Reebok.

This advert seems quite plain when you first look at it but it contains key conventions that gives it meaning when you start analysing it.

The main colour used in this advert is red which is scientifically proven to be the most eye-catching colour; therefore the company is trying to use bright colours to catch audiences attention. Not only is it the most eye-catching colour but it also represents a few things and one of them is Christmas. This poster has clearly been made to advertise during Christmas as the painting in the wall is in the shape of a Christmas tree and they have also added a tag-line at the bottom saying ''Season's Greetings''.

They have not put a lot of things on the poster and kept it short and sweet as the message would still get through to the audience. This company would have a broad target market as they aren't doing anything specific to aim their advert at one specific group, instead they are just making their poster bright and stand out so it can get everyone's attention and anyone can purchase their product. By doing this they would have more customers as all types of people use paint and there's no point in aiming their advert at just one certain type, this could also be the reason why they have not included any people in the advert so that they are not discriminating anyone.