Audience Theory

Hypodermic Needle Model:

1.

This article links to the hypodermic needle model as it shows how people are influenced by the video games they play and how it effects their real life activities. This shows that the media injects information into the audience head which may lead to dangerous effects on them

2.

This shows that playing video games influences anti-social behaviour and by kids playing video games all the time they begin to treat real life the same way. Being on it all the time makes them build advanced skills and this article the kid used it in a negative way to do fraud. 

Two-step flow model:

1.

The two-step flow theory relates to today's society as many people are influenced by seeing what other people do. The media nowadays also consists of what other people post and do with their day to day lives; i.e. social media. People are inspired by what other people to do and tend to do the same things; especially celebrities. 

2. 

This Youtuber is a good example of the two-step flow theory as he posts videos often because a lot of people watch his videos. He does collaboration videos with different people and once his viewers see these new people and if they enjoy their entertainment they would also subscribe to them and begin to follow their footsteps. 

3.

These tweets fit the two-step flow model as they are all from celebrities/well-known pages. This means everything they post reaches out to a lot of people and some of those people would be inspired by them in a positive or negative way. For example, some people may choose to follow their fashion trends. 

4.

Jamal Edwards is a good example of the two-step flow theory as he posts videos of other peoples work and once people see this they would also be interested in doing the similar things and be influenced by this. He could be seen as an Opinion Leader as he influences how the audience react to media.

Uses and Gratifications Theory:

1.

Diversion: Harry Potter would be an example as people could watch this as it is out of the norm and could be a method they use to get their mind off the outside world. 

Personal Relationships: Soap Operas such as Eastenders would be a good example of this as audience watch these people on TV on a regular basis and they build a certain feeling towards them; typically either hate or sympathy as they get so used to constantly watching them, they begin to feel like they exist in their day-to-day life. 

Personal Identity: People watch soap operas,documentaries or read lifestyle magazines as they find relatable things in them and makes it more interesting for them. They find entertainment through comparing their life to another character or persons. 

Surveillance: People use surveillance as they find out information that is useful for living through this. Examples of this would be the News or the Weather forecast as it helps them stay updated about things around the real world rather than just entertainment. 

Dependency Theory:

1.

Majority of audiences around the World have become dependent on the media as it plays a part on everything that happens on a day to day basis and people even use the media to find out things such as the weather or to keep up-to-date with the latest show-biz.

2.

Over the years people have become a lot more dependent on media; especially social media as a lot of things revolve around it. Although this means technology is developing, communication is lacking and people spend less time with each other as they can just communicate through social media which influences anti-social behaviour. 

3.

The main type of media I consume would be social media. There are both pros and cons of this as it helps me keep in touch with my friends when I can't see them face to face or find out what's happening around the world. However it does also have a negative impact on young people as a whole as there are a lot of influencer's on social media who make young people believe they should look or act a certain way which makes us feel self-conscious about ourselves and make us want to follow their footsteps so that we can fit in and be socially accepted.