Psychographics group: Explorer
Name:
Peter and Mary
Where do they work/study:
- University or gap year
- Part time job
- Apprenticeships
What do they do in there spare time?
- Travel- Work
- Shopping
- Attempting new things that come out
What newspapers/magazines do they does your group read (if any)?
- Vogue- Online subscriptions e.g. snapchat
What TV shows/programmes do you watch?- Radio stations
- TV package- Freeview or sky films?- Netflix
- ITV
- Shopping channels
- Documentaries
what technology do they own? websites do they visit?
- The typical iPhone/Macs- Netflix
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