Friday, 16 November 2018


Psychographics group: Explorer


Name: 


Peter and Mary


Where do they work/study:


- University or gap year
- Part time job
- Apprenticeships


What do they do in there spare time?

- Travel
- Work
- Shopping
- Attempting new things that come out


What newspapers/magazines do they does your group read (if any)?

- Vogue
- Online subscriptions e.g. snapchat

What TV shows/programmes do you watch?- Radio stations
- TV package- Freeview or sky films?- Netflix
- ITV
- Shopping channels
- Documentaries

what technology do they own? websites do they visit?

- The typical iPhone/Macs
- Netflix
- Instagram

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