Brand values task 100-10-1

Apple:

1.

Apple is a technology based brand which is known for being a part of rich, luxurious lifestyles. This is because Apple's products are highly priced for their high quality goods. Apple know that customers would keep coming back to them regardless of how much they increase their prices as they have created a positive brand image for themselves and customers mainly come to their for their quality and easily usable devices rather than cheap prices. It could also go under Dyer's category of happy families as Apple have a broad target market and majority of people use their devices as they are easy to use.

2.

Apple's main focus is producing high quality products. 

3.

Successful 

Audi:

1.

Audi are a well-known vehicle brand that would fit under Dyer's category of rich, luxurious lifestyle as they are a high end car company that are typically driven by people in a good job and are a quite well-off. Audi are known for their attractive appearance as their cars are nice to look at and tempting to drive and they are also known for smooth, relaxing drives because of the way the car is designed. They could also go under Dreams and Fantasy as their products aren't at a price that everyone could afford but a lot of people want it.

2.

Aim to produce advanced technology cars so customers have the best experience. 

3.

Comfort

Tesco:

1.

Tesco are a very popular supermarket in the UK who would go under Dyer's category of happy families as everyone wants to belong to them and the products sold at Tesco's is suitable for all types of people as they have a variety of things from nappies to makeup. Tesco aim to sell their products at affordable prices which are lower than the rivals but in a way that they still make profit out of it.

2.

Sell their products at the best prices so customers come to them.

3.

Affordable