Advertising assessment learner response

Advertising assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW - Plenty of good points here and yourQ3 essay is extensive and explores the issues and debates positively. With a few minor improvements you can certainly be looking at at a C+ grade going into Year13.

EBI - Question focus! You don't discuss cultural & historical contexts in Q2. See mark scheme for examples. Written English. 

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

1 - Armani ‘Diamonds’ advert constructs a traditional, hypermasculine message – fiercely

heterosexual. Suit, white shirt, tie – classic masculine mise-en-scene.

2 - Hypermasculine, heterosexual image does not seem to reflect the significant social and cultural changes of last 50 years in terms of gender roles. Reinforces hegemonic masculinity.

3 - Lack of major advertising campaigns that seek to explicitly challenge or call out traditional masculine stereotypes. For women, the Dove ‘Real Beauty’ campaign and the Always ‘Like a Girl’ campaign have actively challenged dominant representations of women. Equivalent campaigns for men either do not exist or have failed to have the same impact.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?

6/7

4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?

Mise-en-scene and camerawork needs to be revised a bit more. 

5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

Historical context because I didn't mention the years and cultural difference as much as I could've. 

6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offeringexamples/textual analysis from the Advertising CSPs. 

David Gauntlett doesn't believe that masculinity is in 'crisis' which has been a worry in society for over 15years. It's fair to say that representations of men in the media has changed a lot over the years as the expectations for a 'man' has changed in society. Gauntlett’s analysis of men’s magazines suggested masculinity is changing but that main feature is men simply wanting to be better in life – and not always in the traditional sense.