Men's Health - Audience blog tasks

Men's Health - Audience blog tasks

1) How does the magazine introduce itself?

They begin by talking about how successful the magazine is and what their magazines contain. 

2) What does the introduction suggest about the representation of masculinity in Men's Health's?

The introduction suggests that men are very health conscious and pay more attention to their health and appearance now than they did a few years ago. 

3) How do the print statistics for Men's Health compare to GQ and Esquire?

The statistics show that Men's Health is more successful than the other two competitive magazines. It shows how much more audiences Men's Health gets compared to GQ and Esquire.

4) What is the difference between circulation and readership?

Circulation is an estimate of how many copies of a magazine are published whereas readership is how many people read the magazine. 

5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].

180,000 (during 2016 when the pack was published).

6) How do readers generally interact with the digital version of the magazine?

People tend to use online editions using their phones, tablets, desktop etc. to read the magazine. Majority of the only users read the magazine via mobile phones (68%). 

7) How many people do Men's Health reach across social media platforms?

They reach around 944k people on Facebook, 285k via Twitter and 66k on Instagram.

8) What is the audience profile for Men's Health readers? 

-  905K ARE ABC1, AGED 25-44

-  700K HAVE A DEGREE

-  200K EARN OVER £50K

9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?

- Men’s Health readers spend £1.1bn on fashion a year

- The fashion philosophy is; individual, contemporary and wearable 

10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?  

The Men’s Health audience spend £54M a year on watches.

Men's Healthy audiences' probably live in a city where heavy spending and expensive products are seen as a sign of status hence why they're investing so much in watches and most likely also spend most their earnings on fashion and branded products.

11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?

73% of men's health users moisturise daily which suggests they take good care of themselves and men are more concerned about their appearance and maintaining their looks compared to how much they used to and how much they're typically expected to.

12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?

Men’s Health readers spend £238M a year on sportswear, swimwear and trainers.

702k own a wearable device.

This shows that a lot of their readers are health conscious and willing to invest a lot in order to maintain their fitness and well-being. 

13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?

- Urban Active; sports-luxe fashion

- Synchronised; produce and promote finest watches

- Epicure; Showcasing the best in food, drink, restaurants and kitchen skills for the man interested in cooking from scratch.

14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?

As they are promoting themselves in the men's health magazine, it must be because majority of the men's health audience are fitness freaks as if not there'd be no point in them using this method of promotion as it wouldn't reach the correct target audience. 

15) What additional brand extensions do Men's Health offer?

Survival of the fittest. 

16) What are the global statistics for Men's Health?

Global Statistics:

- International Editions: 37

- Countries Published: 60

- Global Circulation: 4.5M

- Global Readership: 26.7M

- Websites: 25

- Uniques: 23.7M

- Social Media Footprint: 19.3M

17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?

It could suggest that the men's health readers are self-conscious.

18) What audience pleasures are offered by the magazine?

Personal identity and surveillance were the audience pleasures offered through the magazine. 

19) What lifestyle and job would you expect the average Men's Health reader to have?

ABC1; this would be working class/middle class people who earn a decent/good amount of money and can afford luxurious products which are advertised in Men's Health. 

20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?

They have mainly remained successful because of the brand image they have for themselves. Customers will keep purchasing from them as their magazines are exclusive and they advertise big named brands amongst their target audience.