January assessment learner response
1.
WWW.
Good use of theory in Q3 and positive to see both sides of the argument. A conclusion could've pushed it even higher!
EBI.
Revise industries! Vertical integration etc.
More examples from the media needed in Q2 and Q3.
Revise PSB
2.
1 -
Strategies
Conglomerate ownership
Vertical integration
Horizontal integration
Diversification
Synergy
2-
For: Unique funding model for BBC and Channel 4 means channels don’t need to chase
audiences. Channel 4 reinvests any profits back into programmes – this raises quality and benefits
audiences.
Against: Public service broadcasting creates a market that commercial broadcasters can’t fairly
compete in. Commercial broadcasters cannot compete to provide content such as news and current
affairs if audiences can get it free from public service broadcasters (e.g. BBC website).
3-
Gerbner and Gross later developed this theory to suggest that heavy TV viewing made
viewers fearful and homogenous (everyone believing the same thing). This is potentially very
damaging to society. Technopanics – the online version of moral panic.
For: Unique funding model for BBC and Channel 4 means channels don’t need to chase
audiences. Channel 4 reinvests any profits back into programmes – this raises quality and benefits
audiences.
Against: Public service broadcasting creates a market that commercial broadcasters can’t fairly
compete in. Commercial broadcasters cannot compete to provide content such as news and current
affairs if audiences can get it free from public service broadcasters (e.g. BBC website).
3-
Gerbner and Gross later developed this theory to suggest that heavy TV viewing made
viewers fearful and homogenous (everyone believing the same thing). This is potentially very
damaging to society. Technopanics – the online version of moral panic.
3.
6
4.
The examples I used were incorrect.
5.
I mainly focused on public service broadcasters, I mentioned on-demand channels but next time I should also include things about commercial broadcasters.
6.
How far do you agree with the view that the media has a damaging effect on audiences?
You should refer to Gerbner’s cultivation theory alongside other media effects theories you have studied.
Gerbner's cultivation theory suggests that people are progressively influenced by things they see on media platforms. For example, he suggests that watching TV will, over a period of time, influence
the audience’s ideas and perceptions of everyday life. Just like the dependency theory suggests, as generations keep growing people are becoming more dependant on things such as social media and mainly their mobile phones. They often rely on media platforms to give them important information and help them make life choices. The two-step flow theory suggests that audiences are more likely to respond to people (influencers) rather than media institutions so opinion leaders in the media are crucial in influencing opinion and audience responses. However this could have a damaging effect depending on which influencer people decide to listen to as some could be really bad role models that influence people to make the wrong decisions. Social media platforms are beginning to be used in more of a positive way to spread awareness and positivity. Groups such as the LGBT+ society have largely benefited from social media platforms as they got a platform to voice themselves and spread awareness and on top of that, give thousands of more people to come out to the world and not embarrassed of their sexuality as it is now socially acceptable due to the efforts they made to reach out to people to show that it is okay using their social media platforms.